Facts You Probably Didn’t Know About Voice Search Optimisation
Have you begun voice search optimization strategies for your website? If not, start now. Voice searches are gaining popularity now more than ever before. Many digital marketing firms have started making deeper investments using this new trend across the globe. A good example is Google& Walmart’s recent partnership to enable their clients to easily voice shop via Google Assistant. This simply means that the shopping barrier will finally be lifted and many customers will manage to easily shop for countless products just by speaking to the digital assistants. Eventually, the text-searches will become a thing of the past.
The trend for Voice search is here to stay
Reliable sources have it that in the recent past, voice searches have increased by twice the number since the last time statistics were taken (2016). Based on this, it is evident that in the future the number of voice searches will probably surpass the text searches. We all know that speaking is easier than manually typing a text while searching for something online. Digital marketing firms that will adopt this trend early enough are most probably going to enjoy its benefits for the next 20 years or more.
Voice search optimization is uniquely different from traditional search
Voice search basically happens when you talk over the phone and the search engines begin looking for your search results. The main difference between the traditional search and the former is that text search involves literally typing on your keyboard for your search results to be processed. The other difference is that text-based search needs a relatively lower bandwidth as opposed to voice searches as well as visual searches. The latter requires a given threshold of bandwidth so as to trigger any search queries. This can only be explained by its’ complexity especially in integrating voice and certain keyword.
Voice search is more action-based than the traditional searches
Research has recently shown that voice searches are mainly done by searchers who have an intention of taking a certain action after the search. On the contrary, traditional searches seem to be less action-based and are done by majority of individuals with no clear motive. This could be among the reasons why Amazon have launched the idea of Amazon echo smart speaker that has continually unbundling audio searches and incorporating them in electronic gadgets at home.
Voice search optimization has increased emphasis on smart phone use
Well, the huge fame of mobiles did not just happen with the voice search popularity. Nevertheless, voice search increasing popularity has even led to increased significance of phones. This is probably because over 20% of the voice search queries have been found to be from mobile phones. In this 21st century, mobile phones are surpassing desktops due to their portability and functionality.
Voice searches can be used for any queries
It’s easy to think that voice queries are for specific searches like say when buying stuff from Amazon, right? But this is it; voice searches are suitable for any kind of research from travel destinations, online shopping to recipes to home remedies, anything. The beauty about it is that it narrows down the search results thus bringing you the most relevant answers you might be looking for, precisely one. There are no lined up search results like in the text-based searches.
Voice search optimization won’t be that easy
It sounds easy just uttering a word and getting the exact answer you are looking for on the go, right? Of course, voice queries have made things super easy for the searchers but technical jargon for the search engines. We all know how much conversations could get interrupted by irrelevant phrases like “uuhm” ,especially when you are not certain about what exactly you are searching for. This means it will take a super advanced level of technology for the search engines to filter out the irrelevant phrases and solely focus on the keywords.
Voice search is likely to take-over the online market
The e-commerce market seems to be growing at an alarming rate with the numbers of retailers growing everyday all over the world i.e Amazon, Alibaba, Walmart, Aliexpress. Amazon for instance is among the first online shops to embrace and actually implement the idea of voice search optimization. A good example is their move in pioneering the Amazon echo smart speaker which has indeed made shopping online experience easier and more fun. Odds are that the rest of the ecommerce retailers will also launch similar applications to help them in competing favorably with their opponents.
Search engines are embracing voice searches now than ever before
With the up surging popularity of the audio searches worldwide, search engines have begun implementing the voice search trend. For example Alexa has been the chief challenger to Google. If the same pattern continues, all other search engines like Yahoo, Bing and others will have also launched voice search optimization strategies.
Voice search optimization is different from regular SEO strategies
Let’s be real, people usually don’t type searches online the same way they speak. For instance, assuming you want to look for FitBit for babies , when typing you are likely to key in “Best fitbit for kids” when it comes to doing a voice search for the same, you’d probably ask the digital assistant” what are the best Fitbit for kids”. For this reason, voice searches have increased incredibly. Natural speech patterns tend to be more specific with keywords that text-based searches.
There are online tools available for keyword research for voice searches
I’ve already mentioned that natural speech patterns are different from text-based searches. This only means that digital firms are using a different keyword research strategy than for the regular SEO. Thanks to the technological advancements that have made everything easier. Rank Tracker is a voice query research tools that enables you to do keyword research based on the most probable natural speech patterns.
Short tail searches are becoming less popular with Voice search growth
Research has shown that 20% of the smart phone queries are voice searches. This is what has contributed to the incredible growth of the audio-based searches. We all know how user-friendly mobile phones are as opposed to most electronic gadgets. Long-tail keywords are taking over as the short tail keywords continue becoming less relevant.
Voice queries will probably be used for flight search in the near future
This bit sounds too good to be true, right? But Google actually incorporated Flight search into their algorithm back in Year 2011, so this is old news. Today it’s possible to buy a flight ticket on Google’s home page following a step-by-step query. However, it’s unfortunate that the aggregator websites like expendia.com and booking.com haven’t implemented this voice query trend. When they create voice query activated mobile Apps, it will be possible to purchase airplane tickets via voice query.
Voice search optimization and local search have something in common
Text-based searches and voice searches have one thing in common; keywords use. We all know the only way search engines are able to filter results is through keywords. However, there’s a slight between typing- in keywords and natural speech. Usually, text-based searches are short and precise. On the other hand, voice searches tend to be longer due to the possible interruptions during speech as well as uncertainty on what exactly to search for to get relevant answers.
Astonishing evolution have been unraveled through voice search trend
Voice search has undoubtedly brought about incredible evolutions both in the research world and the e-commerce industry. The recent advancements in digital voice assistants such as Alexa , Google Now& Siri are seemingly reinforcing the ecommerce industry. With time, consumers will enjoy speed, ease and great conveniences that voice searches are likely to present. Today, the consumers have finally found a voice concerning their opinions on products through social media platforms or live chats with the company it’ self. A retail study by Walker Sands on 2017 about the statistics on voice searches showed that in every 1600 Amazon customers in the US, 5 customers have actually placed their orders by Amazon echo digital home assistant. That’s approximately 19%. Isn’t this incredible trend? If this continues, odds are that tin the next 1 year the proportion will be at 33%.
Voice search has posed a challenge for digital marketers
Adoption of voice search in the SEO industry poses a real challenge to the digital marketers worldwide. The upsurge of audio-based searches came by with the use of smart speakers and digital assistants skyrocketing over the last few years. As potential clients and actual customers alter their ways of looking for products, how exactly should digital marketers respond to that change? This is a question that has gone unanswered by thousands of digital marketers today. It is indeed challenging to figure out how to optimize their sites for the audio-based searches. It’s not easy to change SEO strategies by incorporating natural language.
The other challenge is that humans by nature are unpredictable unlike the case for machines. This means that digital marketers have got to be really strategic in their SEO in order to capture what online searchers may be looking for.
Voice searches have brought about inception of screen-less Apps
Among the recent digital advancements voice-based searches have brought by is screen-less apps. These are instrumental tools for use both now and in the future particularly for businesses that are aiming at capitalizing on use of digital assistants and smart speakers. The reason for which the apps will benefit physically localized business is because voice-based searches are more local-based as opposed to the regular text-based searches.
Voice-based searches may not completely replace the regular text-based searches
We cannot ignore the fact that change is inevitable and that the voice search optimization is gaining popularity at an alarming rate. However, it still would not replace the traditional searches. This is because of two main reasons; text-based searches are more likely to go beyond a country borders while voice searches are mainly local-based. This means that online customers who want to import certain products may still have to use the regular search option. Additionally, there are people who are more comfortable typing rather than voicing their searches online; this is mainly the case for non-native English speakers as well as people who are not eloquent enough. Completely eliminating the text- based searches would therefore be unfair for some individuals.
2018 is probably the voice search optimization Breakout Year
Reliable sources have it that out of every 5 Google Android App searches, 1 of them is a voice search. This is a great sign of revolution taking root. In the North America for instance, there are more than 60 million people using Home and digital voice assistants. Another sign for the upsurge of voice search is the fact that online selling markets such as Amazon (the leading online shop worldwide) have put their best foot forward in optimizing their site for voice searches. It’s beyond just a novelty. Google and Bing are at the forefront in implementing this giant trend.
The beauty about voice search is that it is highly accurate and exceptionally functional. It is also great in terms of saving time; of course typing takes longer than natural speech. It is simply an advancement of the text-based searches and obviously worthwhile. The only difference between voice search optimization and the regular search is the tone, keywords choice. The above unique features on voice search are what make it even more popular.