Demystifying Voice Search Optimization
So what really is voice search optimization? People have changed their manner of searching for information online. Rather than the traditional text-based searches, the natural conversational tone has fallen into place. Voice search is a more natural way of interacting with machines. On tablets &smart phones, voice assistants such as Google Home devices are frequently being used. Apple users are using Siri while Microsoft’s cortana is commonly used on PC and Microsoft phones. Amazon was among the first enterprises in the globe to embrace this grand idea by making their first move through Amazon echo digital assistants.
Following the Hitwise most recent statistics, about 60% of total searches are performed on mobile phones and majority of the mobile users find it pretty much easier voicing their searches as opposed to typing on the small phone screens. Hence, SEO professional and digital marketers need to start viewing SEO from a whole different angle. On SMX West2017 conference, there was a hot discussion the main subject being “Optimizing Content for voice search and virtual assistants”. During the forum, Benu Aggarwal shared great tips on how SEO professionals can begin strategizing for this different SEO strategy.
Searching using Digital Assistants
Isn’t it amazing how technology has made everything easy and more natural? Internet research is now on the verge of being made more natural and real. Electronic gadgets such as smart phones, smart home devices & mobile devices have digital assistants such as Alexa, Siri Cortana as well as Google assistants. The inception of the voice search gadgets is to make it easier than ever for online searchers to get information. It’s now possible to order products online, search for a local coffee restaurant or get any kind of information just by using your voice. It’s indeed an exciting experience!
The idea of connecting with electronic devices like human beings is what makes it even more interesting.
Optimizing Your Website for Voice Searches
So how exactly do you optimize your site for voice search? Since the inception of search engines at around mid 90’s, online users have known how to enter the correct keywords in order to get what exactly they are looking for o their PC. With voice search, it’s going to be even easier as they will be using the ordinary conversational tone. However, reliable sources have it that voice search is more local-based and commonly used by mobile users.
Use long-tail keywords
We all know we use more words/ longer phrases in our natural conversational tone and type shorter phrases. A good example would be; when you want to buy a guitar for your kid, you will probably type, “small guitars for kids”. On the contrary, when voicing the same you’d probably say “I’m looking for small guitars for small hands” See? This comes naturally and majority of the PC and mobile users have zero control over this. This means, if you want to capitalize on voice search optimization for your web you’ll have to use long phrases. Voice queries tend to be longer than the typical text-based searches.
Understand what mobile users are searching for
Following the report on internet trends 2016, a lot of people are frequently using voice searches than the conventional text-based searches. As a matter of fact, in North America, for every five online searches, one of them is a voice search .it’s also been found out that the voice searches are local and more action based. For instance when looking for a pizza restaurant by a voice search, chances are that you literary want to have a pizza out. This would mean the search results are likely to be locally based.
Local organizations and local businesses have a task ahead as voice search seems to have great leads for local enterprises.
Demand for Google My Business Listing
Have you claimed for your Google My Business Listing? If not, it’s time you claim for it and have it up-to-date all the time. It is a good way to help Google t understand details concerning your business. Some of the critical details Google should have are like your phone number/home line, operating hours, business location/address as well as the category your business belongs to. This will help them to easily optimize your business in case of any searches that are related to your business. Don’t you think this is a great way of generating leads for your business!
Get a conversational SEO strategy
With voice searches, you’ve got to have long-tail keywords in your web content, I cannot emphasize that enough! What makes the voice search SEO involve longer keywords is the additional words people are most likely to add while conversing. Try to mimic the way people talk in normal conversations. Begin to think how people would ask certain questions when they are looking for something. After you’ve got a full picture of how the phrases would be, it’s now time to document as well as recording audio of those exact words people are likely to use while voicing their searches.
Mind your tone
How exactly would you ensure that your recordings are helpful to the online users? It’s easy, keep it simple! Nobody wants to listen to anything they do not comprehend. Hence, while documenting your content always ensure that you use easy-to-understand phrases. Consider recordings with an informal tone as that’s what most users are likely to voice, colloquial phrases. Consistency in the tone is also vital. Be sure that the recordings are precise and straightforward. Always give exact answers.
Try it out
The most effective way of understanding how exactly voice search optimization works is by trying it out. Attempt voice searches using phrases related to your website and find out where you rank. This will also give you an experience on how to incorporate colloquial phrases and conversational tone in your recordings in order to impact your website. There are countless ways of capitalizing on voice search to generate free traffic to your site or even create leads. In case yours is a pizza restaurant situated at Miami, make a recording on the directions to your business and you’ll be amazed at the traffic this will generate.
Pages for Frequently asked Questions
In order for your content to remain relevant, consider getting the previously mentioned customer database. This will help you in developing FAQ pages that accurately addresses common questions that people are likely to ask. Mainly focus on the phrases and keywords that are natural-sounding rather than the traditional SEO-phrases that may not generate any traffic. Create FAQ pages for every section to increase the chances of having your site ranked on Google’s first pages. With the current trend, it’s likely that only those sites that have been optimized for voice search will stand a chance on ranking on the first Google pages. Be ready to capture direct questions that customers are most likely to ask like”Best digital assistant devices” additionally, there are high odds of getting location-based questions like say ”Alexa, where can I get best bug spray for kids?” it’s obviously an overwhelming task to dig deep in finding out specific searches for each FAQ page but it’s so much worthwhile.
Pros of voice search
It’s directly addresses users needs
With voice search, there is no beating around the bushes. Direct and straightforward answers are given to address questions just as they are asked. Hence, it’s definitely more timesaving and more useful for the online users. PC users are looking for faster answers and this giant technology gives just that.
A great traffic generating strategy
In case you’re looking for an effective SEO strategy to boost your traffic, try voice search optimization. It was previously looked at as a far reach fiction concept but it’s now a reality. The beauty about voice search is that it does not only increase your ranking on the search engines but also gives you a great user experience. Google is stressing on voice search for high ranking today and therefore a great experience would be great for any SEO professional who wants to rank high.
Converting traffic to leads
Using voice search, SEO experts are able to directly address the questions voiced. This increases organic traffic to their landing pages. PC users are on the lookout for direct answers and this means a high traffic generation for any web pages that provide such. At the same time, it’s been found out that most voice searches are made with an intention, not like the text-based searches where there are countless aimless searches. Figure out how you can capitalize on voice search SEO to generate leads for your business.
Its more action based
The voice search technology presents local businesses with myriad benefits. The main benefit is increasing the returns on sales by generating free leads to the business. Evidently, Amazon has made countless sales from the US population through Amazon Echo digital assistant. Unlike most text-based searches where PC users can type literally anything with no clear intentions, voice seaerches have created immense opportunities for the e-commerce industry.
Did you know with voice search it’s also possible to get answers on basis of your previous searches? This means majority of the mobile users will find it even more convenient. No repeating a voice search when you need to get an answer for a similar search to a previous one. The fact that no typing is involved in voice search also makes it more user-friendly especially for mobile users with small screens that are hectic to type on.
Cons of voice search optimization
Voice search technology sounds flawless already, right? But it comes with a few downsides.
Not ideal for image search results
Let’s be real, no matter how good an image description might be, it cannot fully depict what the image looks like. Hence, this will be a challenge for voice searches that are focused to image search results.
SEO experts are used to crafting content and uploading it on the go. This time, it will take a little longer to document web content, review to correct errors, take recordings and finally upload them for optimization. Additionally, some voice recognition programs take time to adapt to your voice as well as speech patterns. This is likely to lead to undesirable delays and slow down workflow until the program fully puts up with your voice. Learning how to use the voice recognition programs also takes time.
Accent and speech recognition issues
Sometimes recognition may have a problem with an accent. Although with time it’s likely that you will learn to talk eloquently and without making a lot of errors, you may have problems at the start. If you are this person who probably mumbles or talks speedily, the software may be unable to talk. The systems may also have a problem recognizing a speech that‘s frequently changing maybe due to a sore throat, flu or a throat problem.
Noise interruptions at the background
Recognition software works best in a noiseless environment and may be easily interrupted by any unusual movements or background noise. It becomes a problem distinguishing your voice from the rest of the surrounding noise due to transcription mix ups. Putting on close talking microphones or any noise revoking gadgets can be of great help.
Incidences of misinterpretation
Voice recognition applications may not be able to perfectly put your words as humans would. Software cannot comprehend language context fully and this may result to errors and misinterpretation especially in cases where there are homonyms.
Despite the shortcomings, voice search optimization is an exciting technological modification. It will make the whole process of research easy and enjoyable.
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