Demystifying GDPR – Why It’s Important?
GET AHEAD BY MAKING YOUR WEBSITE GDPR -COMPLIANT
GDPR- Based Action Plan
There are severe penalties of up to 10 Million Euros (or 2% of the Globe’s annual revenue of the previous financial year)l that any industry can be charged should they go against any of the GDPR rules.
It should be clear and concise
free of charge
It should be written plainly
Be easily accessible to public
Every online marketing industry needs to get the entire existing email data opted-in, what is known as Permission passing policy in simpler terms. This means that you have to seek explicit permission from European email database to send them emails after the GDPR Regulation has been executed on 25 May. You need to be extremely careful to ensure that your email marketing campaign does by no means overstep the law. Before you can send any promotional emails, be aware about the geographical locations of your recipients. In most countries, it’s against the law to send any solicited messages to its native members. in case you send any email newsletters, be sure to include an option for unsubscribing. The unsubscribing option has to respond within reasonable duration (It is a maximum of 10 days in the US).
Securely store the records proving that your email subscribers are in agreement to your policy.
Ensure that yo are able to restore your data availability and that your personal data is easily accessible should any physical or technical GDPR incidence occur. That way, you’ll be at a better position to defend your industry in case you are sued.
Form a cookie notice for your web visitors.
Ensure that you have an up-to-date email list and that your subscribers have actually granted you permission to send them the email adverts. This is by no means going to be easy as it has to be a regular activity. Good thing, it’s possible to segment your email subscribers on basis of their location.
Seeking permission before making any major decisions like gathering user information is critical when it comes to GDPR compliance. It is important for any online industry that collects user’s personal data for whatever reason to seek permission to use it in their business dealings. It’s important for your visitors to understand how exactly you are intending to use their data and they have to opt-in for the specific intended use.
What does this mean? If you happen to have your user’s email because they’ve placed an order with you, you can only market to them only if they’ve opted for that. For instance, in a recruitment firm that collects the applicants details, the industry should only email them concerning the specific positions that the email holders have applied for, but not for any other opportunities that may arise.
Knowing the persons that are likely to gain access to the personal data logged in/ stored in your website is a key step to GDPR compliance. Compile a list with all these people and them assess and seek to know if these people genuinely access this data. Should the answer be no, further access to this information should be blocked and correct measures implemented to fully control access to especially very sensitive details.
A robust process for getting rid of any irrelevant data should be present as it is against the law for companies to hold information for longer than the reasonable working duration. It’s the responsibility of the business owners to ensure that they audit any personnel’s that may have been subcontracted and therefore happened to gain access to their data just to ensure that their procedures comply with the law. Ensure that you have measures to ensure that any personnel’s that handle the organization’s data base comply with GDPR regulations. Maximum security measures should be effected to avoid unnecessary court issues.
Lastly, you need to ensure that any personal data submitted to your website is encrypted, in compliance with GDPR rules. This will block any loopholes for data hijacking. The data in your website should be highly protected from any unauthorized access which can be ensured by your web developer. Ensure your website has an SSL certificate for data encryption. .
It is easy to check if you already have this implemented by checking out for the padlock symbol at the address bar of your search engine while at homepage. In case it’s absent, consider speaking to your web developer concerning this.
Hope this information was useful for you. We will keep coming up with more valuable content.
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