Demystifying GDPR – Why It’s Important?

What is GDPR and why it's important


The U.S Commercial service recently held a seminar addressing the impending General Data Protection Regulation at depth. The new set of regulation is apparently the broadest online privacy policy up to date and although it mainly applies to the European Union, it can have a significant impact on any industry. If your business uses e-commerce and email marketing to advertise, it’s time to comprehensively understand the GDPR regulations before 25th May 2018 when it will be officially enforced. .

  • GDPR- Based Action Plan

There are specific actions that every online marketing Industry must take in order to safeguard the business. There’s a list of emails that you obviously market to or share newsletters with periodically. In case anyone on your email list is a European resident, you need to have explicit permission so as to send them any marketing emails. Additionally, in case your website uses cookies to track its users or any other tracking means whatsoever, you also news to get authorization from the EU users in order to collect any data from them.

There are severe penalties of up to 10 Million Euros (or 2% of the Globe’s annual revenue of the previous financial year)l that any industry can be charged should they go against any of the GDPR rules.

  • Form a privacy policy that adheres to GDPR guidelines

It is every industry’s obligation to protect itself from the GDPR Regulations   Producing an appropriate privacy policy documentation that is in line with the GDPR is among the primary ways of getting ahead with this. Create a privacy notice and ensure it features anytime you capture any data as a way of showing compliance to the new policy

. A good privacy policy notice should meet the following standards according to GDPR:

  1. It should be clear and concise
  2. free of charge
  3. It should be written plainly
  4. Be  easily accessible to public
  • Create an opt-in forms that needs email sign ups in agreement to your website’s practices and privacy policy.

Every online marketing industry needs to get the entire existing email data opted-in, what is known as Permission passing policy in simpler terms. This means that you have to seek explicit permission from European email database to send them emails after the GDPR Regulation has been executed on 25 May. You need to be extremely careful to ensure that your email marketing campaign does by no means overstep the law. Before you can send any promotional emails, be aware about the geographical locations of your recipients. In most countries, it’s against the law to send any solicited messages to its native members. in case you send any email newsletters, be sure to include an option for unsubscribing. The unsubscribing option has to respond within reasonable duration (It is a maximum of 10 days in the US).

Securely store the records proving that your email subscribers are in agreement to your policy.

Ensure that yo are able to restore your data availability and that your personal data is easily accessible should any physical or technical GDPR incidence occur. That way, you’ll be at a better position to defend your industry in case you are sued.

  • Form a cookie notice for your web visitors.

Ensure that you have an up-to-date email list and that your subscribers have actually granted you permission to send them the email adverts. This is by no means going to be easy as it has to be a regular activity. Good thing, it’s possible to segment your email subscribers on basis of their location.

  • Seeking consent

Seeking permission before making any major decisions like gathering user information is critical when it comes to GDPR compliance. It is important for any online industry that collects user’s personal data for whatever reason to seek permission to use it in their business dealings. It’s important for your visitors to understand how exactly you are intending to use their data and they have to opt-in for the specific intended use.

What does this mean? If you happen to have your user’s email because they’ve placed an order with you, you can only market to them only if they’ve opted for that. For instance, in a recruitment  firm that collects the applicants details, the industry should only email them concerning the specific positions that the email holders have applied for, but not for any other opportunities that may arise.

Hence, your industry will have to implement these changes including seeking permission for the cookie policy and forms.

  • Data Access

Knowing the persons that are likely to gain access to the personal data logged in/ stored in your website is a key step to GDPR compliance. Compile a list with all these people and them assess and seek to know if these people genuinely access this data. Should the answer be no, further access to this information should be blocked and correct measures implemented to fully control access to especially very sensitive details.

A robust process for getting rid of any irrelevant data should be present as it is against the law for companies to hold information for longer than the reasonable working duration. It’s the responsibility of the business owners to ensure that they audit any personnel’s that may have been subcontracted and therefore happened to gain access to their data just to ensure that their procedures comply with the law. Ensure that you have measures to ensure that any personnel’s that handle the organization’s data base comply with GDPR regulations.   Maximum security measures should be effected to avoid unnecessary court issues.

  • Data Encryption

Lastly, you need to ensure that any personal data submitted to your website is encrypted, in compliance with GDPR rules. This will block any loopholes for data hijacking. The data in your website should be highly protected from any unauthorized access which can be ensured by your web developer. Ensure your website has an SSL certificate for data encryption. .

It is easy to check if you already have this implemented by checking out for the padlock symbol at the address bar of your search engine while at homepage. In case it’s absent, consider speaking to your web developer concerning this.

Hope this information was useful for you. We will keep coming up with more valuable content.
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Thank you so much for your time.

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