Beginner Steps To Optimising Your Website For Voice Search
Voice search optimization will soon be something that every website owner, SEO expert has to deal with. It is a technological advancement that is here to stay in 2018 and beyond. The inception of artificial intelligence as well as voice recognition technology seems to have changed the interaction between human beings and mobile devices. Typing typically takes longer than literal speech. For that reason, virtual and digital assistant gadgets have gained popularity more than ever. They will be part of our everyday activities from looking for directions to an unknown destination, placing a pizza order from a café, buying products online, doing research and so on.
The sudden upsurge of virtual assistant and digital assistants has been attested through the immense increase in the number of voice queries as opposed to the typed queries. Nowadays, majority of the mobile users prefer voicing their searches as opposed to typing. If you’re a website owner and you are still using the traditional SEO strategies, it’s time for change. This blog will provide you with key details of getting started on voice search optimization.
Consider use of search queries as opposed to traditional keywords
Text-based searches are usually in form of short phrases/questions. For instance in case you are interested in looking for tips for voice search SEO, you will probably key-in “voice search SEO tips” into your search field. That’s natural and virtually all PC users would do the same. But when it comes to voice searches, somebody is more likely to ask” How do I optimize my site for voice search SEO?”This is known as a conversational search query and that’s what you should be targeting in your website if you want to stand a high chance of being on the first pages of search engines. Be sure to only have complete, colloquial phrases.
Provide direct answers or straightforward points
We all know how boring it can get when you listen to an audio that you is not bringing exactly what you are looking for. That is exactly the case for online searchers. Most mobile users are on the lookout for direct answers to their voiced queries. Virtual assistants are intended to directly address the user’s concerns. In the old days, one would key-in a search and get a long listing of search results for them to choose from. But today, there are no runners-up results. Only a single results pops up as the first and only ranking.
This is not a wonder whatsoever as it happens in most direct queries. As Voice search technology grows, search engines will probably begin to give priority to only sites that provide the desired details. Search engines like say Google rank sites that provide short, precise answers at the top. A 29 words search result is a perfect length. So, eventually it will be vital for website owners to start competing to be in position zero.
Employ local SEO strategies
Although voice search and local search SEO are slightly different and especially in terms of the length of keyword phrases, they are intimately connected. Therefore, the experience you have gathered in traditional SEO over the years will still be of use. Remember that all Search Engine Result Pages will always be guided by keywords. Bearing in mind that voice search seems to be more action-based, be sure that your local SEO is right; it could generate free traffic for your business. Look for commonly used phrases to guide you when selecting the keywords to use. Including landmarks that are near your business is something else that can help in optimizing your website.
If you’ve had some experience in the SEO field you have probably noticed that commonly searched phrases are such as “best”, “store hours” and “nearest” in their typed queries. That’s something critical even when it comes to voice search SEO. The only difference would be that the latter will include question conversational phrases.
Pay attention to Readability
SEO does not make sense in absence of easy-to-scan content. This is the key drive to visitors that keeps them reading through your content. Understandable, easy-to-scan content is likely to make visitors have a positive reaction to your webpage. Remember the aim of any website owner is to keep PC users on their page for longer. In voice search optimization, it’s visual assistants reading your content, not human beings. This means that it’s the highest time to get readable and easy-to-comprehend content for zero ranking.
Aside from understanding the readability guidelines, it would be a brilliant idea to read out your content loud just to make sure it’s readable and with clear meaning.
- Provide a great mobile user experience
It’s now old news that the number of mobile users has increased more than ever before. As a matter of fact, the highest number of search queries is from mobile gadgets than PC devices (60% is the latest statistics update). Since the highest number of voice searches are performed on mobiles, having a mobile-friendly website is not a choice. Speed is another critical factor you should consider. Additionally, investing in Schema Mark up would be a great move to make just to put up with the competition.
Establish structured data
If you write content that’s targeting your audience, that’s an excellent starting point. There are a number of factors that search engines use apart from content to give website rankings. Such additional factors are what professional SEO experts use to optimize their pages further.
Structured data that’s commonly known as Schema mark up is one of the most effective ways anyone would use to outshine their competitors. In simpler terms structured data means data concerning your site, Meta data. Although the structured data may not be visible to your visitors, it plays a vital role in helping the search engines to both sort out and group your content. Most SEO professionals do not understand how exactly it works but it is really effective for boosting SEO ranking.
Get ahead with page speed
Page speed is believed not to have a direct effect on voice search optimization, but it plays a chief role when it comes to ranking. Websites that have been perfectly optimized for a great user experience are likely to rank higher in the Search Engines Results Page and voice search results are usually derived from such pages. Well, it’s not still confirmed how exactly page speed works with top rankings but does it hurt to have a speedily loading page? I guess not.
Authoritative Domain Names
Reliable sources have it that authoritative domain names are more likely to produce voice search results more as compared to the non-authoritative domains. However, this does not mean that novice SEO professionals do not stand a chance of ranking high on Google if they do not have an authoritative domain name. It all narrows down to the issue of keywords.
Keep it simple
Linguistic simplicity is a perfect path to choose when it comes to voice search optimization. Unlike human beings who can easily comprehend words in whichever context, digital assistants may be unable to transcribe complex language. At the same time, homonyms pose a great challenge to the digital assistant and they can easily misinterpret words. Simple& easy-to-understand content works best in voice search SEO. It all narrows down to the concept of conversational marketing tone, a natural conversational tone. People always converse in a simple language that’s easy to understand.
Understand how voice search optimization works
Among the baby steps of preparing to optimize your site for voice search is to understand the nature of voice searches. This will provide guidance on what to come up with on your site for voice search optimization purpose:
Voice searches involve longer phrases
When searching for anything online using your PC or mobile, you simplify the phrase as much as you can probably to involve less typing effort; this will no longer be necessary when doing voice searches. After all, conversing comes more naturally and is less involving. For instance, when looking for a pizza restaurant through text-based searches you’d probably type “best pizza restaurants”. The phrase is short and non-conversational. When voicing the same, you’d probably ask “which pizza restaurant is best and can deliver one now?” Although both phrases have common keywords, the voice search has a longer tail.
Voice recognition Software usually listens to a voice as it transcribes to give exact answers. It’s more interesting that it gets smarter after each conversation. Note that voice search optimization doesn’t involve long keywords but question-conversational phrases. Looking at Frequently Asked Questions pages will help you to identify the commonly used phrases in voice search in order to develop relevant content that is directly addressing the user queries.
Another way to help you in leveraging this feature would be to think of what people say or think about your products& services, business. This is extremely useful considering the fact that most voice searches are action-based and local hence likely to generate free traffic/ leads. For a successful experience in Voice search SEO, always begin by addressing the FAQs public asks. This will keep your content relevant and focused to addressing specific questions. Natural or conversational tone is extremely insightful and definitely a perfect marketing tool.
Voice searches are mainly locally based
The report of Internet trends in the Year 2016 revealed that 22% of the voice queries come from mobile users that are interested in local information. Google also unveiled that the “near me” searches have surpassed 130%YOY which evidently reveals that people who voice their queries are mainly interested in local enterprises.
Reliable sources have it that 50% of the local searches via mobile are store leads. we know that most local searches are usually action-based and most mobile users voice queries whenever they have a local intent. This means addressing the queries asked directly would generate crazy traffic towards a local store.
To capitalize on the local intentional queries users ask you can consider integrating certain keyword phrases in your content: commonly used phrases for describing a neighborhood, business location landmarks, local institution titles, “Near me” Meta tags and any other phrases you may find as being common in queries concerning your business.
Give immediate and direct answers
Mobile users are in a quest for immediate results that are directly addressing their queries. Anything more than that would not be of help to them. As we all know, the whole idea of digital assistants to offer impersonalized assistance. For instance, virtual assistants have been commonly used to provide directions and this obviously calls for a direct and straightforward result.
If a person wants to go for a hairdo, they’d be looking for immediate results of the nearest salons. Google will immediately provide a listing of the surrounding salons along with their address, locations, timings as well as reviews.
To get the most out of this unique feature of voice search, give direct, straight-to-the-point answers. It also means that businesses need to have a big number of positive reviews in order to get leads. Additionally, often update your working hours, physical address of your business as well as contact details to optimize your business for organic traffic.
Voice search technology will go a long way in enhancing mobile use experience as well as providing personalized assistance to users. It solely depends on the Natural Language processing (NLP) as a way of recognizing voice, keywords, behavior and interests to generate immediate results. It seems to contribute immensely especially to the e-commerce industry through converting traffic into leads.
Hope this information was useful for you. We will keep coming up with more valuable content.
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