19 Handy Tips For Capitalising On Search Engine Optimisation
As we all know, change is inevitable. The future of digital marketing entirely relies on technological advances and voice search just happens to be it. With the correct search optimization techniques, you can easily capitalize on this current voice search trend.
I’m a digital marketer and I can assure you that keeping up with technology is very key. I have witnessed a paradigm shift from search engines to social media and now mobile voice searches. Voice SEO optimises your content in such a way that it presents results to your customers when they ask a question related to your content.
If you are a novice digital marketer who wants to capitalize on voice search SEO, you can easily get your website ranked in a short period of time with the following voice search strategies.
Optimizing on Your Local Searches
Exploring is a fun activity and it happens to be my thing. Visiting new places can be quite hectic especially if you got no clear mastery of the place. Under search a circumstance I rely on my phone to give me directions on the places I want to visit. Google can identify your current location and provide you with local search results for businesses, products and services near you. Voice search application is quite a sophisticated tool and is really trending faster than you can imagine. Voice search optimization for local SEO therefore means you should list your business address, website and other important information accurately.
Develop mobile-friendly (Android) Sites &Apps
Most voice searches are generated from mobile devices. It is important for your site to be optimized mostly on mobile phones. The content you use on mobile sites should be clear and concise and attempt to answer any query on voice search ranking. Your content should be understandable to the user with short paragraphs. Google has gone a step farther to introduce mobile-first indexing hence if your mobile site does not work properly search ranking will have very low search results. You should put more emphasis on mobile device optimization so as to get higher rankings on voice search optimization.
Literary keywords apply to both search engine optimization and voice searches. Voice searches mainly focus on answering questions rather than the keyword itself. Long tail keywords generally apply to voice search. Adding an FAQ page on your web site helps in addressing queries asked on voice search. Answering a series of questions on voice search increases your expertise on the industry. If Google search happens to recognize your efforts, you are rewarded with amazing voice search results and rankings.
Videos with Content
You Tube videos are known to outdo static web pages with higher rankings SERPs in. Posting a You-tube video that answers the specific topic you are working on is another breakthrough into voice search optimisation rankings. Most you tube videos happen to show up in case of a voice search result. You may also answer the questions using graphics or explainer videos if you are the camera shy type.
Optimize Content with Structured Data
Schema data is an initiative by a group of search engine competitors like Google, yahoo, and Microsoft merging together to solve a common problem. In this case schema Markup reduces confusion of queries searched by allowing web searchers to give a description of their content using HTML tags. Long tail key words come in handy with schema data hence voice search engines correctly identify your content by use of HTML tags.
Use Short Answers for Long Questions
To get your content to reach to your expected audience, your answers must be in line with questions searched by the consumer of your product or service. Most online consumers will prefer the time saving results associated with voice generated searches. In this case a quick question-quick answer format is what a consumer would prioritise. A FAQ page would actually be a great move for you. You should keep your content brief and clear to give the searcher exact answers to their queries. Nobody wants to read long texts while they can get a simpler& more precise version on another site.
Launch a Voice enabled App or Alexa Skill
As a digital marketer you should focus on better ways to ensure the voice enabled app is functioning and available for echo users. The echo is a channel built through the Alexa skill brand for its consumers. Echo users extend working with developers in order to ensure responsive voice controlled searches. In the North America, voice searches seem to have taken root more than elsewhere in the world with majority of the people preferring audio-based texts as opposed to the traditional searches. In order to capture such an audience, getting a voice enabled app would be a great move for you.
Emphasis on the use of natural patterns of speech
If you are a new content marketer, you should know it is very important to evaluate your content. Using natural phrases in your content would involve the use of tones we use in normal human conversations as well as incorporating words that are often used in conversations. Note that the key differences between text-based searches and voice search are tone and the choice of words. Use of natural words and correct sentence structure at the expense of keywords will highly increase your rankings and visibility in most voice activated searches.
Using Readable Data and Location
Most voice searches conducted are aimed to ask for directions making location specific data readable on your website page. Location data and XML sitemaps are basic elements in search engines so as to generate searchers request answers at high speed. Remember voice searches tend to be more action-based and therefore they are likely to come from searchers who can easily visit the online shops in person.
Your Content Should scannable or straightforward
You should make sure that your content is easily accessible, direct-to-the-point and readable with no irritating pop up ads that may tamper with information searched. Your content should entail short paragraphs, simple sentences and bolded sub headings to break down your content. This gives the reader an easy reading time and keeps them on your page. Long texts are boring to read.
Optimising Long-tail Keywords
Majority of people who are likely to use voice search optimisation are likely to employ natural colloquialisms to ask questions, long-tail keywords. For example, if you use more than four keywords is a more convenient way to present the search phrases in the conversation. It is of great importance to avoid piling up keywords. Most searches of your searches are focused on long tail keywords that have a higher probability of conversion. By optimising the key words, you increase
Optimisation of Featured Snippets
Google search often utilises snippets featured in the provision of answers to most of the frequently asked questions on voice search. By doing this, you get your website name together with the featured snippet. This way you can build awareness of your website and brand. Due to the incredible answers provided by voice search optimisation, more visitors are attracted on your search page.
Create a Page for FAQs
You should try creating a Frequently Asked Questions page as well that focuses mostly on the long tail key phrases. Also use natural phrases in your words and then group common queries on one page. You should add quick answers that satisfy Google’s snippet requirement. Creating the FAQs individual pages and content featured snippets concerning specific questions will generate higher rankings on voice search results and also top typed out searches as featured snippets.
Pump up Micro Data
This involves making it possible for Google to go to your website and understand what it entails. You will need to submit a sitemap to Google on information like: directions leading to the physical place you are located, your phone number, address, prices among others. Using micro data enables Google understand what your text means. Your chances in the search engine increases and therefore it uses your content to answer voice search questions.
Ensure your micro data has been correctly structured by visiting Structured Data Markup Helper where you will learn diverse types of content you should markup. This also helps you create the correct HTML.
Follow up on the Official User Guide to the latter
It is of great importance to read and understand the user guides provided by voice search so as to identify the best strategies to optimize on your search engine. Google’s newly published Voice Search Quality Guidelines is a major source. Such guidelines will help you stay ahead of the competition. Sadly, most of the people hardly create time to go through the user’s guide by Google while it can be so much life-saving especially for beginners.
‘My Business’ Google Listing
Voices searches are relevant especially for local businesses. Google’s ‘my business’ listing is a dope way to as it provides Google with important information such as your business, address, phone number and business working hours. Updating your business page listing on Google gives your results higher rankings when a related voice search is conducted.
Humanize your Content
Normally search engine optimization uses keywords that enable Google understand what you are searching for. Questions on voice search on the other hand are structured in a different manner. The typed out searches are now replaced by speaking. Digital marketers and brands with typed out searches might miss out on the search traffic if the content is not optimized by both searches. keywords used in typed out searches on Google search are not the same as keywords in voice enabled searches. Voice search keywords tend to have long tail keywords.
The solution to this is to humanize written content to improve your SEO by picking up natural long tail keywords to describe your product or service.
Getting Positive Reviews from Users
If you happen to spot satisfied customers, encourage them to leave a review on your website content. Get yourself at least five reviews as it helps you in the ranking on Google. On the negative reviews, try to reply the comments and suggest suitable solutions. You can also monitor your brand through monitoring tools.
Optimize Ads Campaigns for Searches ‘Near Me’
You can increase your visibility on voice search by running an AdWords Campaign on your local business. When you use location on voice search extensions, AdWords allows your business address and location to be displayed. They are important especially if you want to be visible in ‘Near me’ related searches. Google maps local search ads mostly appear above organic searches in Google maps.
Develop new strategies to optimize your site for voice searches
When traditional SEO strategies came into place, little was known about how to capitalize on text-based searches. Recent advancements and research have however led to new discoveries on how to maximize on the same. Look for strategies that can keep you ahead of competition in voice search optimization.
The future of SEO is gradually transitioning to voice search Optimization. With time, typed searches will be a thing of the past. Voice activated searches is the way to go in digital marketing for better SEO results. The tips discussed above are a guideline for you as a beginner that will enable you to thrive as a digital marketer or an upcoming blogger in building your brand. Competition is stiff here and being ahead of your competitor will earn you higher rankings on SEO and Voice search Optimisation is definitely what you need.
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